Sunday, August 30, 2009

Braille Wine Labels - Catering to the Blind

People with visual impairments drink wine too, but reading the label can be a problem. It has been scientifically proven that people with visual impairments have a heightened sense of taste and smell, which makes them excellent wine tasters, but not being able to see/read the labels poses a problem. The video below tells the story of how one wine-maker is changing the wine-tasting experience for the visually impaired. In my opinion, these are the innovations (however simple), that wine producers should be taking into account to increase market-share and show that they are truly thinking.

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1 comment:

  1. Hey, Thanks for this great tip. Its really a magnificent information.

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